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about us

Founded in April 2019 by Andrew Liao, Zeneration is a group of dedicated and responsible wealth planners that focuses on providing insurance and takaful protection for the people in Malaysia. Located at Petaling Jaya, Selangor, Zeneration is one of the top 10 insurance agencies in the central region.

Working with Zeneration, we have endured many obstacles throughout the journey, and with every destination, this agency has achieved many awards together. Zeneration has become one of the most successful agencies to have won awards from the Million Dollar Round Table (MDRT) to the Prudential Million Dollar Agency Awards.

Overall, Zeneration has helped thousands of Malaysians find the best insurance policy for themselves and their family. Your Life is valuable to us as we take every measure to ensure your safety under our assurance.

our vision

Building an energetic and influential team fostering unity.

our mission

To provide financial solutions through the values of
love, integrity and accountability.

Our founder

Andrew Liao

andrew liao

MDRT, Master NLP Practitioner & Unit Manager

Andrew Liao, founder of Zeneration, was born in Glasgow, Scotland. He spent his schooling years in Singapore and excelled in various sports. This made him the person he is today - disciplined and determined.

He furthered his studies in Hotel Management in Switzerland and Marketing Degree in New Zealand. He experienced working in numerous exclusive 5 star hotels in New Zealand and Malaysia. For over a decade, he worked monotonously and only earned an average paycheck.  Andrew was not satisfied with his career. He felt something amiss about his life – not being able to spend quality time with his family and fulfilling his dreams.

In 2005 Andrew ventured into the insurance industry. In his first year, Andrew was ranked 5th nationwide among Prudential’s Top Rookies. Subsequently, he has achieved Million Dollar Round Table (MDRT) 5 times and qualified Prudential Star Club incentive trips 14 times and Akard awards. 

Zeneration under the leadership of Andrew, has been awarded Million Dollar Agency for 8 times consecutively.  


Andrew believes in the personal development and growth of his team.  The ultimate satisfaction is seeing the people he groomed paving their own success story.

the team

Our team is one that is diverse in terms of cultures and background but with one common goal:

To provide financial solutions to all through the values of integrity and accountability.

Andrew Liao
Unit Manager 2
019 - 212 5951

Joy Chee
Prudential Executive Wealth Planner

019 - 281 8038

Ng Lye Lin
Prudential Wealth Planner

017 - 3383320

Kimberly Lee
Prudential Wealth Planner

012 - 694 0664

Victoria Lim
Prudential Wealth Planner

012 - 659 2559

Audrey Han
Prudential Wealth Planner

016 - 970 3779

Shahmi Ishamuddin
Wealth Planner

012 - 668 5949

​Shaffiq Shahudin
Wealth Planner
013 - 622 3522

Nabila Najwa
Prudential Wealth Planner
017 - 685 0585

Anne Hassan
Wealth Planner
017 - 688 2151

​Selvi Angelina Xavier  (Angie)
Wealth Planner
016 - 393 8962

Tang Sook Kuan (Christy)
Wealth Planner
012 - 632 5155

Afifah Azmi
Wealth Planner
017- 753 2394

Yulnisawati Padillah
Wealth Planner
017- 823 6344

Muhamad Ehsan Misman
Wealth Planner 010 - 884 4065

Irnazafira Binti Mohd Kusni
Wealth Planner

017-395 9247

Suyenman Bin Sukamin
Wealth Planner

010-945 4045

Vyytheeshwari Mugunthan
Wealth Planner

012-725 5900

Muhammad Haiqal Fazrell Bin Fazlin
Wealth Planner

019-857 2001

support team

Fatimah Binti Daud
Office Welfare and Group Insurance

Rosemarya Binti Kamis
Personal Assistant to Andrew and Joy

James Soo
Human Resource and Trainer

Lim Jian Zhong
Graphic Designer

Mohamad Ady bin Azizudin


Ain Najwa binti AB Rahman

Nurul Husnina binti Mohamad Sany

Aiman Shafiq bin Md Fadhil

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