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about us

Zeneration is a leading agency of dedicated and responsible agents. Our accomplishment is a result of our great achievement between our associates and our clients. As we progress, we understand and recognize the importance of the relationship of our agency.

Being part of the team, we strive together and grow with each other each day to succeed in the goals that we have set. One of our primary assurance is that each client is driven with the care and value as a piece of mind while contributing to the client's financial stability.

Founded in April 2019 by Andrew Liao. Zeneration Agency has come a long way from its beginnings in PJ33. When Andrew decided to embark on a new journey to venture ahead with his team with a plan that he came up with.

Working with Zeneration, we have endured many obstacles down the road throughout the journey, and with every destination, has led this agency into achieving many awards together. Zeneration has become one of the successful agencies to have won awards from the Million Dollar Round Table (MDRT), to Prudential Million Dollar Agency Awards.

Your Life is valuable to us as we take every measure to ensure your safety under our assurance.

our vision

Building an energetic and influential team fostering unity.

our mission

To provide financial solutions through the values of
love, integrity and accountability.

Our founder

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andrew liao

MDRT, Master NLP Practitioner & Unit Manager

Andrew Liao, founder of Zeneration, was born in Glasgow, Scotland. He spent his schooling years in Singapore and excelled in various sports. This made him the person he is today - disciplined and determined.

He furthered his studies in Hotel Management in Switzerland and Marketing Degree in New Zealand. He experienced working in numerous exclusive 5 star hotels in New Zealand and Malaysia. For over a decade, he worked monotonously and only earned an average paycheck.  Andrew was not satisfied with his career. He felt something amiss about his life – not being able to spend quality time with his family and fulfilling his dreams.

In 2005 Andrew ventured into the insurance industry. In his first year, Andrew was ranked 5th nationwide among Prudential’s Top Rookies. Subsequently, he has achieved Million Dollar Round Table (MDRT) 5 times and qualified Prudential Star Club incentive trips 14 times and Akard awards. 

Zeneration under the leadership of Andrew, has been awarded Million Dollar Agency for 8 times consecutively.  


Andrew believes in the personal development and growth of his team.  The ultimate satisfaction is seeing the people he groomed paving their own success story.

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