About Us

Finding Inspiration in Every Turn

Founded in April 2019 by Andrew Liao, Zeneration is a group of dedicated and responsible wealth planners that focuses on providing insurance and takaful protection for the people in Malaysia. Located at Petaling Jaya, Selangor. Zeneration is one of the top 10 insurance agencies in the central region.

Working with Zeneration, we have endured many obstacles throughout the journey and with every destination, this agency has achieved many awards together. Zeneration has become one of the most successful agencies to have won awards from the Million Dollar Round Table (MDRT) to the Prudential Million Dollar Agency Awards.

Overall, Zeneration has helped thousands of Malaysians find the best insurance policy for themselves and their family. Your Life is valuable to us as we take every measure to ensure your safety under our assurance.

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MEET OUR FOUNDER

ANDREW LIAO

MDRT, Master NLP Practitioner & Unit Manager

Andrew Liao, founder of Zeneration, was born in Glasgow, Scotland. He spent his schooling years in Singapore and excelled in various sports. This made him the person he is today - disciplined and determined.

He furthered his studies in Hotel Management in Switzerland and Marketing Degree in New Zealand. He experienced working in numerous exclusive 5 star hotels in New Zealand and Malaysia. For over a decade, he worked monotonously and only earned an average paycheck. Andrew was not satisfied with his career. He felt something amiss about his life not being able to spend quality time with his family and fulfilling his dreams.

In 2005 Andrew ventured into the insurance industry. In his first year, Andrew was ranked 5th nationwide among Prudential’s Top Rookies. Subsequently, he has achieved Million Dollar Round Table (MDRT) 5 times and qualified Prudential Star Club incentive trips 14 times and Akard awards.

Zeneration under the leadership of Andrew, has been awarded Million Dollar Agency for 15 times consecutively.

Andrew believes in the personal development and growth of his team. The ultimate satisfaction is seeing the people he groomed paving their own success story.